SEMINAR

TOPICS OF A SEMINAR FOR LICENCJAT STUDENTS

  • changes and trends in business tourism;

  • management and growth strategies of the Polish meetings industry by regions;

  • innovations and entrepreneurship in the meetings sector;

  • productivity and spatial concentration of the business tourism sector;

  • barriers and driving forces of the development of the meetings industry and business events;

  • labour market in the sector of event organization and management;

  • cooperation with the industry of meetings and events – practical aspects and growth perspectives;

  • distinct categories: sports events, cultural events, meetings and exhibitions;

  • incentive trips, employee motivation systems;  

  • destination marketing as a tool of securing meetings and business events.  

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